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Case Study

Kilo Health

AI-Native Customer Acquisition

One of Europe's fastest-growing digital health and wellness companies, serving 5M+ users and expanding into the US market.

Kilo Health
Health
Growth
US Ready
+270%

qualified leads per month

68%

lower acquisition cost

+42%

conversion lift

3.5x

team productivity

Operational Shift

From manual outreach to a self-running acquisition engine.

AI-native acquisition engine

+270%

qualified leads

68%

lower CAC

+42%

conversion

3.5x

team productivity

Kilo Health's acquisition motion depended on finding the right person at the right moment, understanding their health goal, matching them to the right product, and keeping the conversation moving.

That process was too manual to scale cleanly. REPCONN rebuilt it as an AI-native operating layer that qualifies, personalizes, and routes prospects continuously while the team focuses on the highest-intent conversations.

The result was a measurable acquisition engine: more qualified leads, lower acquisition cost, better conversion, and a team that could handle growth without turning every new campaign into a headcount problem.

The Challenge

Growth was there. Manual capacity was the constraint.

01

Manual outreach could not scale

Kilo Health had demand across social communities, product funnels, and digital health audiences. Reps could not manually find, qualify, and respond to every high-intent conversation fast enough.

02

Qualification consumed the team

A large share of sales capacity went into early discovery, repetitive product education, and routing leads that were not yet ready for a human conversation.

03

Personalization mattered

Health and wellness buyers do not convert on generic scripts. The system had to understand goals, objections, product fit, and timing before recommending the next step.

04

US expansion raised the security bar

As Kilo Health expanded into the US market, customer acquisition workflows needed stronger health-data handling, access control, consent awareness, and auditability.

Our Solution

An acquisition system that carries the volume.

REPCONN connected lead discovery, qualification, personalization, analytics, and secure health-data handling into one managed operating layer.

System 01

AI-Native Lead Qualification

REPCONN built an acquisition layer that identifies high-intent prospects, understands their health goals, scores product fit, and routes only the best conversations to the team.

What changed

Intent scoring from conversation signals

Automated qualification before human handoff

Health-goal and product-fit classification

Priority routing for high-conversion prospects

Acquisition engine

Social signals

The system identifies high-intent conversations in health and wellness communities before the lead reaches a form.

System 02

Personalized Product Journey

The system adapted messaging and product recommendations to each prospect's stated goals, objections, and readiness level, so outreach felt specific without adding manual work.

What changed

Personalized product recommendations

Dynamic education content

Objection-aware follow-up paths

Consistent experience across acquisition channels

System 03

Revenue Operations Visibility

The acquisition workflow became measurable. Kilo Health could see what drove qualified leads, where prospects dropped off, and which conversations deserved human attention.

What changed

Lead source and intent visibility

Conversion-stage analytics

Human handoff tracking

Performance loops for continuous improvement

System 04

Secure Health Data Processing

REPCONN structured the operating layer around health-data minimization, access controls, consent-aware workflows, and audit trails suitable for US health and wellness operations.

What changed

HIPAA-aligned handling for health-related context

SOC 2-style access and audit controls

Role-based access for sensitive lead data

Data minimization in acquisition conversations

Health data controls

Minimize

Conversation flows collect only the information needed for qualification, routing, and product matching.

Results

Acquisition stopped being a headcount problem.

+270%

Qualified leads per month

The acquisition engine increased qualified lead volume by automating discovery, first response, qualification, and routing.

68%

Lower acquisition cost

Automation reduced wasted effort on low-fit prospects and concentrated human time on higher-intent conversations.

+42%

Conversion lift

Personalized journey logic improved conversion by matching the message, product, and next step to the prospect's actual goal.

3.5x

Team productivity

The team handled more high-intent conversations without scaling headcount at the same pace as demand.

US Health Data Readiness

Secure processing for health and wellness growth.

As Kilo Health expanded into the US, REPCONN structured the acquisition layer around HIPAA-aligned health-data handling, SOC 2-style access controls, consent-aware workflows, audit trails, and strict separation of sensitive customer context.

Health data controls

Minimize

Conversation flows collect only the information needed for qualification, routing, and product matching.

The system carries the acquisition volume and improves with every conversation.

“Working with Jeremy and the Space&Miller team was a great pleasure. We will definitely work together on other projects in the future.”

Paulius Mikaliunas

Paulius Mikaliunas

CPO, Kilo Health

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